About SimplyIOA

Our story starts in 1973, with John and Valli Ritenour, two newlyweds from Pittsburgh with big dreams. John had worked in the insurance industry for years but knew he could make it better.

John and Valli wanted to build a business that put people first, customers and employees. They moved to sunny Florida for a new start, and Insurance Office of Florida was born.

A lot happened over the next 30 years, our team expanded and our name changed. Insurance Office of Florida became Insurance Office of America, and in 2008 John and Valli’s son Heath was appointed as our new CEO.

Buying goods today is as simple as search, pick and click. But buying insurance, not so much. So we found ourselves some technology experts, put a team together, and decided to do something about it.

Introducing SimplyIOA, where you can compare and buy home and auto insurance from trusted companies in minutes.

We are SimplyIOA, we do things the Simply way.