About SimplyIOA

Our story starts in 1973, with John and Valli Ritenour, two newlyweds from Pittsburgh with big dreams. John had worked in the insurance industry for years but knew he could make it better.

John and Valli wanted to build a business that put people first, customers and employees. They moved to sunny Florida for a new start, and Insurance Office of Florida was born.

A lot happened over the next 30 years, our team expanded and our name changed. Insurance Office of Florida became Insurance Office of America, and in 2008 John and Valli’s son Heath was appointed as our new CEO.

Buying goods today is as simple as search, pick and click. But buying insurance, not so much. So we found ourselves some technology experts, put a team together, and decided to do something about it.

Introducing SimplyIOA, where you can compare and buy home and auto insurance from trusted companies in minutes.

We are SimplyIOA, we do things the Simply way.


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As severe weather approaches your area, please take precautions now to ensure your safety.

Even if the storm doesn’t make landfall in your area, many areas outside of the forecast cone could experience tropical storm-force winds, rain and storm surge.

Mold is a serious issue that can affect the health of you and your family. It's important to know what mold is, how it affects your home, and what to do if you suspect mold growth in your home.